Why is branding so important? Because how your website looks, how it says things and what it says are all part of how you brand your vacation rental property.
Together, they make up your shop window, providing the first, and sometimes the last, glimpse of what your property has to offer. In the highly competitive vacation rentals market, a poorly designed website will be little more effective in filling your reservations diary than putting up a hastily painted sign in the window of your property!
Branding is creating an image for a product – in this case your property – in the mind of consumers. It aims to establish a significant and differentiated presence in the market to attract and retain loyal customers. To be truly effective and memorable, how you brand your vacation rental property needs to be consistent across your website and marketing.
So, it needs to be attractive, meaningful and relevant all at the same time, while holding it’s own against the welter of professionally produced material on the web. Not easily or quickly achieved if you’re unfamiliar with web design or don’t want to run to the expense of a professional consultancy.
Experienced design professionals may be able to provide what you need, but this will involve considerable outlay. You could also look at what the industry software service providers can offer.
Professionally designed website templates are available. These can be quickly and easily applied to build your website and brand your vacation rental property without the need for any specialist knowledge on your part. Choose the right supplier and you can have a professionally finished and functioning website reflecting you own brand within a few hours.
Main considerations when building your website and thinking about how to brand your vacation rental property should be to appeal directly to the demographic of your target customers and to allow easy navigation so that guests and prospects can quickly find the information they need.
Another prime consideration when designing your website is the choice of colors as these help set the mood and tone. You might want a color palette that’s restful and calming, or one that’s refreshing and dynamic, to reflect the character of your property?
Remember too that while the visual representation of your property – or brand – is vitally important, that brand should extend through to everything you do. Having a great shop window is just the beginning and you need to follow through with the professionalism in every part of your service.
Here again, industry service providers can help. You can have access to a whole range of powerful online tools that will reinforce your professionalism in the eyes of guests and provide another reason to put you top of their list when they decide who to book with.