There’s an old saying that you wait all day for a London bus and then 3 come along together. That was just like the issue of ‘wi-fi services for vacation rental guests’ that I raised in my blog of 11 April.
The ink was barely dry when I spotted another juicy morsel coming along – about hotels ‘racing’ to provide high-speed wi-fi services for their guests.
The report, in Skift, entitled ‘The Struggle to Get Faster Wi-Fi in Hotel Rooms’, offered some unintended gems of information for the independent vacation rental owner.
Keep up with the ‘opposition’
As we’re all in the hospitality business, it might be instructive (and possibly profitable) to know what the ‘opposition’ is up to with regards to wi-fi services. Read on:
- Almost 60% of hotel groups surveyed provide free high-speed internet in their guestrooms
- 30% provide tiered access – most often, they offer a free level, then charge more for a higher bandwidth (24% of respondents)
- The remaining 6% of tiered-access hotels charge guests at both lower and higher-use levels, which is on the decline, compared to 2014
- Around 9% of hotels charge a flat fee for internet access, with no price or bandwidth tiers
- Just 1% of respondents do not offer high-speed internet in guestrooms.
A must for the business user
So, some useful indicators there on the way to go regarding providing and, if you must, charging for high-speed wi-fi services. Remember, it’s the high-speed element that’s important here. This is a must for the strictly business user, of course, and this has to be the number one priority for hotels.
But then, there’s an increasing tendency (and expectation) for us all to be connected and contactable 24/7. Also, many of our leisure activities rely on the internet – music, movies, skyping friends, social media etc. etc. And when we’re in a new place where do we turn to for information about what to do? Where to go? What to see?
The good news for independent vacation rental owners
Now here’s the good news for independent vacation rental owners. While high-speed internet connection may be an extra expense for us, it’s nowhere near what it costs a high-rise hotel facing demands for state of the art, high-speed wi-fi services. They need to run cables throughout to provide a connection catering for multiple users simultaneously. And that costs.
So, if you’re an independent vacation rental owner with a good connection – particularly a high-speed one – then now’s the time to start promoting it. A useful edge, whether you’re targeting the family visitor or the business user. Who may be sometimes one and the same.
Hotels can’t afford this!
There are those who like to get away from the demands of 24/7 connectivity. So, if your vacation rental is of the cabin-in-the-woods variety with poor wi-fi connection, you could make a positive out of it by advertising it as a get-away-from-it all holiday hideaway. And that’s something a large hotel could not afford to do!
OK so I exaggerated at the beginning about 3 coming along at once. No doubt the third piece is just around the corner. I also have no doubt that this issue of wi-fi services for vacation rental guests will run and run. Watch this space and we’ll do our best to keep you up to speed.
You can buy the full report, sponsored by Sonifi Solutions from here.