Some local activities will be a plus for your vacation rental while others could be a disaster. Best get your local news lines in place now.
Keeping tabs on local activities is something I’ve always done. By that I mean anything that’s happening in the locality which could impact on my vacation rental. It’s a question of looking after my interests.
Contact averted disaster
Followers of my blog may remember an item I posted a year ago January entitled ‘Do “Good Fences Make Good Neighbors”?’. In it, I told how Martin, another independent vacation rental owner, narrowly avoided disaster when he was tipped off by his local contact about a plan to build in front of his seaview rental.
He found out just in time to get involved and halt the development before it started. Earlier, he had made a point of befriending locals in the village, a close community, and leaving his contact details so he could stay aware of local activities.
More recently, in a lighter vein in another blog ‘Publicizing Local Attractions Can Be Vital to Vacation Rental Success’, I stressed the importance of communicating to guests details of the local activities and attractions. These can form a large part of the appeal of your property.
Subscribe to local newsletters
So, for good or ill, it’s wise to be well informed about local activities around your rental area. When I was a greenhorn rental owner starting out in Florida over 10 years ago, I subscribed to a local monthly newsletter.
Published by Florida Homes and Travel, it was primarily aimed at UK owners like myself with a vacation rental in Florida.
I’ve been a subscriber for over 10 years now and have found the newsletter entertaining and informative about local activities. The latest edition brought me the good news that Florida’s Governor Rick Scott has announced that Florida again broke records for tourism and carried some useful background statistics about the visitors. But in the past it has also brought news that was not so welcome and has prompted me to act.
I notice too that alongside a welcome, it carries a piece of advice for subscribers. It reads: ‘While owning a home in Florida can be the realization of a dream and a source of pleasure, it can also be a constant source of worry if you don’t feel in touch’.
Research local sources of information
I couldn’t agree more, whether your vacation rental is in Florida, Funchal (Madeira) or Frinton on Sea. Make as many local contacts as you can, subscribe to local newsletters, build up sources of local information. Start from the premise that you need to know far more about the area and local activities than your visitors do.
Postscript: I renewed my acquaintance with Elle, the owner of Florida Homes and Travel, when we ran an advertorial in the February edition to publicize our new Homes and Rooms service for independent vacation rental owners worldwide. If you are an independent vacation rental owner and interested in further details of this service, click here.