If you subscribe to a software service provider and have chosen wisely, the design of your website may already be optimized for SEO (search engine optimization). However, there are other ways in which you can influence how high up the rankings your site appears on a Google search and attract more visitors to your website.
For instance, by targeting keywords, by creating content that is unique to your site and is helpful to guests, by optimizing your pages for keywords and by creating and attracting back links (those that point back to your site from other sites).
Email previous guests
Depending on how long you’ve been renting out your property, you could have a significant list of previous guests and prospects that you can market to by email. This inexpensive approach can be an effective way to attract more visitors to your website, tempting customers back and converting prospects as well as keeping your property to the fore in their minds. Some software service providers will enable you to set up such email campaigns very quickly and easily using the online tools they provide.
Get into social media and blogging
Creating and sharing content on social media channels is becoming increasingly important as a way of growing your online following and creating consistent streams of traffic to your website. If you’re not already signed up, join the big players – Facebook, LinkedIn, Twitter, Google+ and consider starting up your own blog. The content creation and sharing process can even help with your SEO efforts and further attract more visitors to your website.
Consider running a PPC campaign
Using Google’s Adwords you could create and run a PPC (pay per click) campaign which will get you on the first page of a search. You have to bid for this listing and you pay only when someone clicks on your ad. It has the advantage that you can set budgets and decide precisely how much you will spend. Being on the first page of search results will hopefully attract more visitors to your website.
Investigate Google remarketing
Google remarketing allows you to show ads to those who have previously visited your website while browsing. It works by tagging pages of your site corresponding to those categories you want to promote.
For example, you could use it to highlight features in high demand on your property: a swimming pool or air conditioning. You can then create an AdWords campaign to show highly relevant messages (such as ads highlighting these features) to people who’ve previously visited pages as they browse sites across the Google network.
Remarketing can be a good way to stay engaged with your target audience – presenting them with relevant ads and offers across the Web – and making sure your brand is at the top of their minds when they’re ready to buy.
Try the personal approach
For a more personal touch, a postcard sent in the regular post to previous guests can still make a big impact. It could show your property or a local attraction to remind them of the great time that they had and to keep you in their minds as a future vacation choice.